Our Temporary use concept “Saint Charles Pop-Up & Deli” was a true child of the pandemic and was a crowd-puller not only because of its high product quality but also because of its unusual quality of stay for Frankfurt's city center.
Two universities approached us for research projects on the topic of “Vacant properties in city centers” to incorporate our experience into their studies.
After everything suddenly came to a standstill in spring 2020, we as an event agency and pop-up experts also changed our perspective on vacant spaces. The former pharmacy space on Frankfurt's Liebfrauenberg became available, and we were able to get the Viennese brand and pharmacy excited about a pop-up store as interim use. Since the space was large enough, we didn't limit ourselves to just selling products from Vienna, but expanded the concept to include a deli & take-away with healthy food!
We renovated from the basement to the first floor in a very short time, laying tons of wood and hundreds of meters of new cable. The area was only available from opening for one year as Interim use prior to the building's major renovation by the owners. The ticking of the clock was undeniable. The entire process, from planning to opening, took just three months before our one-year pop-up was launched.
Many have asked us why we didn't continue the project afterward. There were two reasons for this. Firstly, we couldn't find a suitable location, and after the pandemic ended, we invested all our energy into a new, large project, so we no longer had the capacity for Saint Charles. But who knows, perhaps this isn't the last word on the matter. We definitely greatly appreciate our loyal fanbase.
