Tamara Moreno

Company event in former Mercedes truck workshop in Frankfurt

In the fall of 2018, as part of a temporary use project, we had the opportunity to transform a former Mercedes truck workshop in Frankfurt am Main into an extraordinary event location for an exclusive corporate event. For our client from the private equity sector, we created a unique combination of dinner, networking, and inspiring exchange in an industrial atmosphere.

The „Entrepreneur Talks“ event brought together investors, partners, and clients of the internationally active private equity group with locations in Germany and Switzerland. The evening offered opportunities for personal conversations, new connections, and inspiring insights – accompanied by a keynote speech, high-quality catering, and live jazz music.

The event shows that innovative company events and corporate events are no longer just held in classic hotels or conference rooms. Extraordinary off-locations in Frankfurt, in particular, create a special atmosphere for networking events, customer events, and exclusive business dinners.

Especially exciting: During the first viewing, the former workshop was hardly recognizable as a later premium event location. It is precisely these temporary interim uses and urban industrial backdrops that make up the special character of many of our event concepts.

Below you can see the photos from the first viewing – barely recognizable, right?

On the occasion of Light + Building Trade Fair In Frankfurt, we transformed a trendy local restaurant into an event space for Selux in a very short time – the perfect stage for the premiere of a new designer lamp.

With a custom spatial concept, coordinated lighting design, and appropriate interior design, the restaurant was transformed into an event location that showcased guests, brand, and product equally. The new light fixture was the centerpiece – embedded in an atmosphere that offered space for exchange, genuine encounters, and a relaxed get-together.

The result: an evening that went far beyond a classic product presentation. An event venue in Frankfurt that connected Selux with customers and guests – and impressively brought the new designer lamp to life.

Not every request is suitable for an off-location without any infrastructure and with high production costs. Within the scope of this conference, the following three criteria played the main role, which we as a Frankfurt event agency should implement:

1. Our clients needed enough space for the original DeLorean so that everyone would truly understand the conference motto “Bex To The Future,” and the organizers' wink wouldn't be missed.
2. The location should be central in Frankfurt's city center.
3. We were looking for a catering-free event location that also has a large, private outdoor area for evening networking in a summer atmosphere.

Out of consideration for the guests' privacy, we only took a few photos, and we hope the atmosphere comes across as well as we remember it.

To the Product Launch Together with Douglas, to showcase Gisada's new fragrance Titanium, we created an experience with select Influencer designed. As a special guest Brand Ambassador and athlete Anthony Joshua also involved. 

The location, a selected Art gallery in Frankfurt, was completely transformed by us within one day. A spectacular lighting installation, in the form of a light choreography coordinated with the menu, created a special atmosphere. Additionally, a welcome sign in an elegant chrome look was created. 3D branding on the walls in the form of a quote and a signature completed the overall concept.

Sleek, dark, and mysterious. That's the vibe we were aiming for. What do you think, as an event and venue agency, did we succeed?

SumUp is different from all other companies we've worked with for in the best sense and in many ways Christmas party were allowed to work together. Perhaps it's no coincidence, because there aren't that many German fintech unicorns, after all. 

Even though we can't quickly establish a causal link between SumUp's success and the employees' festive mood, we would like to present the concept of a wild Theme party highly recommend to anyone in a suitably decorated event location. The CEO's speech in angel wings and pink tulle also speaks for itself. 

As the responsible event and location agency for this Christmas party, our first task was to transform the vacant venue, the Berlin E-Werk, into the colorful world you see in the photos within one day. To keep out the disruptive external light, the 12-meter-high windows were blacked out from the inside.

When it kicked off, our bartenders and catering handled the rush of 450 guests before the dance floor opened and dancing continued into the early morning hours.

We are proud and grateful for the super feedback and the beautiful memories.

Our last company event before the pandemic broke out was also our Christmas party in Berlin. 

In under 24 hours, a team of over 20 people transformed an old supermarket into an event venue for 500 people.

Highlights of the evening included a secret bar in an old cold storage, captivating speeches by the founders on stage, and staff who didn't want to stop dancing even at 5 AM.

It's a shame, really, that supermarkets are so rarely empty 😉

Our first own event location in the capital.

In 2024, as part of a cultural interim use project, we transformed a former Osram production hall into an exceptional off-space for events and media productions.

For the festive opening, we invited select guests and took the opportunity to experience the new location for the first time under real conditions and to test it for future events. Exciting conversations arose in an inspiring atmosphere, accompanied by delicious finger food.

The absolute highlight of the evening: a live concert by Ronis Goliath, which finally brought the room to life.

A cultural interim use would not have been possible without our strong partners from Aventos / Luxwerk Berlin, Berlin Cuisine, and Satis&Fy. Thank you very much for this!

Regarding the transformation of the area into a new, creative commercial campus, you can HERE stay up to date.

Photo Credits @jakobnawka

What opportunities do vacant properties and undeveloped land offer during the development phase?

This question was addressed in 2018 and 2019 together with the project developers Nassauische Heimstätte and Instone AG for the cultural interim use dez old Siemens site placed.

Before construction began on the 125,000 m² site for the new residential area “Schönhofviertel,” we were able to create a temporary, urban laboratory and, in a short time, captivated tens of thousands of visitors from home and abroad with our pop-up for various formats.

Today, 2,000 apartments are being built on the site, 30 of which are subsidized housing. In addition, 5 daycare centers and an elementary school are being constructed. For more information about the project, please visit here.

We had so many exciting partnerships, productions, and clients that we can't list them all in this post. Thank you for helping to create these images and memories:

City of Frankfurt
Nassau Housing Association
Instone AG
Gucci
Adidas
Samsung
Procter & Gamble
IMA World
Taste of Now
Björn Schmidt
Visavie
Cabinet of Curiosities
Girl's flea market

Our Temporary use concept “Saint Charles Pop-Up & Deli” was a true child of the pandemic and was a crowd-puller not only because of its high product quality but also because of its unusual quality of stay for Frankfurt's city center.

Two universities approached us for research projects on the topic of “Vacant properties in city centers” to incorporate our experience into their studies.

After everything suddenly came to a standstill in spring 2020, we as an event agency and pop-up experts also changed our perspective on vacant spaces. The former pharmacy space on Frankfurt's Liebfrauenberg became available, and we were able to get the Viennese brand and pharmacy excited about a pop-up store as interim use. Since the space was large enough, we didn't limit ourselves to just selling products from Vienna, but expanded the concept to include a deli & take-away with healthy food!

We renovated from the basement to the first floor in a very short time, laying tons of wood and hundreds of meters of new cable. The area was only available from opening for one year as Interim use prior to the building's major renovation by the owners. The ticking of the clock was undeniable. The entire process, from planning to opening, took just three months before our one-year pop-up was launched. 

Many have asked us why we didn't continue the project afterward. There were two reasons for this. Firstly, we couldn't find a suitable location, and after the pandemic ended, we invested all our energy into a new, large project, so we no longer had the capacity for Saint Charles. But who knows, perhaps this isn't the last word on the matter. We definitely greatly appreciate our loyal fanbase.

Not every owner-managed advertising agency gets to experience this. All the more beautiful that we, as a Frankfurt event agency, can experience this special Company party for CMF could be implemented.

The CMF agency has opted for their 40th anniversary decided to use their business premises as an event location. After an exciting conceptualization phase, we transformed the outdoor area into an open-air party with a Mediterranean flair and the industrial hall into a club space with immersive video tunnels.

About 350 guests were thrilled and celebrated until the early morning hours. 

A special challenge was to seamlessly guide the many different trades in a harmonious process and to manage the construction in the shortest possible time so as not to disrupt operations in the run-up.

And as we all know, videos say more than words.. See for yourself what an immersive light installation can look like in a converted production hall!